Apple reportedly taking on Peloton, Nike with online exercise classes

By Sasha Lekach

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Apple wants to make Peloton and Nike sweat.

As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription, according to a Thursday report from Bloomberg.

The classes would stream on Apple products including iPhones, iPads, and Apple TVs. Sources told Bloomberg the project is codenamed “Seymour.” It would be part of a higher-end package of services including Apple Music, TV+, and News+ that Apple will unveil in the fall along with its new iPhone. 

The iPhone event, which usually takes place in early September, could be delayed a month because of the pandemic. 

Peloton, which offers exercise classes for people with and without its expensive stationery bicycle, saw its stock tumble after the Apple news broke. 

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