7 Ways to Generate Unique Web App Ideas for Your Startup to Consider

Execution of an idea is easier than generating the one. The idea will remain the same for web app idea creation and implementation. If you are a startup, then it is important for you to introduce web applications with a unique idea or less popular concepts. Companies are exploring all possible horizons to introduce new solutions almost every day.

It seems quite challenging to stay competitive by launching a unique idea when a high competition out there. Moreover, it is difficult to find the untouched one when the online platform has plenty of web app ideas.

Actually, it’s tough, but not impossible. All you need to do is to go the extra mile to analyze your different business aspects. It helps you to identify the gaps and fill them by launching the right web solution.

Here are a few practices that you can consider to generate unique web app ideas.

7 Ways to Generate Unique Web App Ideas

1 – Analyze Yourself

Your Company/Business

Whether you own a well-established company or startup, to stay competitive it is very important to find out and nurture the new web app ideas. For that, you need to closely analyze the challenges and needs of your business that create hurdles in the path of your success.

Nobody understands your company better than you. So, first of all, start exploring who your company has developed to be. You need to identify the strength and weaknesses of your company.

Moreover, define the unique capabilities of your company in terms of product, service, or technology that make you different from other companies like you. Analyze the other business aspects and identify which affect or disrupt your business development.

Your Employee

Another most important aspect of any organization is its employees. Spend time to understand your team members. Allow them to be part of the software development process. Collect the different perspectives and ideas shared by your team.

You will realize that everyone gives a different yet unique point of views if you allow your employees to be part of your business plan. They provide you many of the idea that you would never ever think of it and a large number of resources that you have missed while generating the idea.

Here are a few questions that you have to ask yourself to generate a potential web app idea.

  • What are the weaknesses and strengths of my company?
  • What field does my company operate in?
  • What does help my company to win over my rivals?
  • What values does my company attempt to uphold?
  • What is disrupting my company’s development?

2 – Listen to Your Customers

The key crux for identifying the excellent web app idea is to stay in connection with your target audience to whom you need to serve. You need to learn many things from your customers. All you need to do id just listen to them and observe their behavior. Here is how you can do it.

  • Focus on where your customers spend most of their time
  • Identify how customers interact with your products/services and brand
  • Analyze the journey of the customers while using your product

Moreover, you can learn about the great web app ideas by analyzing the pain points and issues your customers are facing and develop a web platform that resolves their challenges. Interaction with your customers helps you to generate more web app idea.

For example; if your customers are facing challenges related to customer services, then you can consider adding a chat section in your web application or website. It allows customers to have a quick chat with your executives and resolve their issues. Customers find this a more convenient way to contact your company.

To understand the needs and challenges of your customers, you can schedule calls or send a questionnaire to them in order to collect their suggestions. This will help you to know what you should do next.

3 – Analyze your Business Strategy

For either the startup or the established firm, a business roadmap is very essential. While defining your plans define your long term and short term goals, clarify your vision and mission, and create strategies for future development.

Utilize your experience and current knowledge base to evolve new solutions to attain your future business objectives and plans. The next step would be to find out the way to execute them through a robust web solution. Define the design, features, functionality, and support that your web application needs to achieve your business goals and drive success.

Before designing a business plan for your organization, you should ask the below questions to yourself.

  • What are the long term goals of my company?
  • What are the short term goals of my company?
  • How will I achieve the goals of my company?
  • Have I attained any goals since I have started my company?
  • Which operations of my organization the web application amplify?

4 – Analyze Your Marketing

Have a close look at your marketing processes and analyze if you can transform any manual activity at the web application.

Identify the marketing activities that require a huge investment. You should investigate how to reduce such expenses by transforming marketing activities to a web platform.

For example; you can consider the web application for your loyalty program that helps you to eliminate the expenses of the printed material for the product or service marketing. It is proven that digital material has a wider reach than the printed one. You can engage more target audience by transforming your marketing activities to the web platforms.

Here are a few questions you should ask yourself before shifting your marketing activities to a web platform.

  • Will the web app be supported to add a new revenue stream?
  • Will the web app help accomplish your business goals?
  • What operations of my business can shift to web applications?

5 – Analyze Your Industry

To generate new web app ideas, it is very essential to watch the changing industry trends closely. Get profound insights into the changing beliefs and expectations of your target audience.

Today, there are plenty of resources available that you can refer to understand the latest trends of your domain. You can keep referring the websites like Entrepreneurs, Springwise, and Trendwatching.

All these platforms cover the global trends so it will be difficult for you to evaluate and identify the trends that are relevant to the local target market of your business.

6 – Analyze Your Competitors

Competitors are technically rivals but many times they help in achieving business success. They apply different strategies to outshine you. To stay competitive, they continually check the latest trends, explore new and innovative methods, and copy any of your ideas to boost business growth.

You can go with the react approach if you find your competitors’ business grows due to the implementation of certain strategies, you should adopt it. You do copy but copy smartly. Don’t simply implement their strategies as it is. Twist the strategies as per your business needs and nature.

Here, I don’t nor want to encourage you to copy the ideas. All I mean is to consider the competitors’ strategy as a base platform. You need to break it down into different components and apply reverse engineering to create your own strategy for success.

The invention of new ideas or mechanics is not the only way to generate fresh web app ideas. You can identify the gaps that your competitors are not able to fill and build a solution that brings that gap.

Questions you need to ask yourself while analyzing your competitors.

  • What strategies has your competitor implemented?
  • What strategies help them to attain success?
  • What strategies have not delivered them potential results?
  • What faults and gaps do you identify in your competitors’ strategies?
  • How to create your own strategy based on the experience you have learned from your competitors?

7 – Analyze the Businesses Outside Your Industry

Just like you, the business of different domains focuses on their industries. They spend considerable time in defining the best practices for their sector. Eventually, they all end up by creating a similar type of experience in the long term.

Please understand, considering an identical idea and adding a new coating over it is not the only way to identify the new concept for our web applications. Sometimes, bridging the gaps between the two different concepts and industries also helps you in creating a unique web app idea.

Stay different from the crowd by merging more than one concept from irrelevant industries in a single web app. This will definitely spark a unique idea.

List of questions you should ask yourself while analyzing the irrelevant industries.

  • Can I consider different concepts from multiple industries to create a robust strategy for my business?
  • Can I break out of the industry I belong to and discovering outside influences?

Final Thoughts…

Generate potential web app ideas by following the above mentioned ways. You can discover, develop, and implement it to stand out from your industry crowd. Along with helping you stay competitive, it helps you deliver value to your domain and target audience by addressing unresolved issues and unfilled gaps.

Once you are done with the idea generation, you need to connect with reliable web development service providers that help you in bringing your idea to life by developing the exact web applications as you expected.

Sagar Sharma

Sagar Sharma

CTO @Credencys Solutions Inc.

Sagar holds the position of Chief Technology Officer at Credencys Solutions Inc., a Mobile App Development Company. He is responsible for all the technical operations, as well as leading the company’s revolutionary offerings. He is helping companies navigate the Digital journey in an Agile environment. Share your app idea at sagar@credencys.com.
Sagar has two main areas of focus – Technology and Processes. He has worked in leadership positions in various Fortune 500 companies and has been instrumental in driving success through digital transformation. He is also an enthusiastic Agile Coach.

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